Guideline, a New Financial Services Consulting Firm, Launched in Partnership with JCW Group


Guideline combines strategic counsel with a vast network of regulatory experts to tackle complex projects.

Press Release | New York, NY

Guideline combines strategic counsel with a vast network of regulatory experts to tackle complex projects.

JCW Group has today launched Guideline, a new consulting firm created to help financial services and FinTech companies solve regulatory challenges no matter the size or scale. The firm will be led by Mark Westmoreland, a 25-year compliance and legal executive, who has previously worked at Capital One Bank, Chase, as well as two FinTech companies. He most recently led the regulatory compliance practice of a national consulting firm.

“The vision for Guideline is to offer companies more choice and scale when they seek compliance or risk expertise. Guideline brings together the best JCW Group has to offer – speed and scale for staffing large compliance projects – alongside strategic regulatory expertise to advise clients and manage projects.” commented Et Halstead, JCW Group’s CCO and founding partner for JCW’s North American operation.

Halstead continued, “For companies that need to transform their compliance or risk programs, it’s paramount that strategic advice is paired with the right expertise. Guideline gives clients access to the entire market of regulatory experts. This means Guideline can offer clients more choices more quickly than a traditional consulting firm. We’re confident this will allow clients to solve regulatory issues faster and at lower cost.”

“The pandemic has accelerated the digital transformation of banking. Clients are adopting new technologies, rolling out new products, and automating processes faster than ever before. Yet regulators expect compliance and risk management programs to evolve and address these emerging risks while still maintaining their existing programs. By combining cutting-edge strategic advice with our network of subject-matter experts, clients can get the answers they need and the resources to staff almost any size team or project.” added Mark Westmoreland, who co-founded Guideline this year.

Jamie Woods, CEO of JCW Group commented “Traditional consulting offers generalists who rarely understand the regulations or the regulatory dynamics in play for clients. Specialist firms are better, but still offer a fixed roster of regulatory experts that limits client choice. Plus, firms often swap out experts for generalists at some point after the engagement starts. Guideline gives clients the certainty that who they hire is who will do the work.”
Guideline serves the full-spectrum of financial services companies in the US and Europe including; banks of any size from community banks to Top 20 banks, fintech companies including cryptocurrency/blockchain, securities firms, lenders, and service providers. Core services include (1) Regulatory Consulting, (2) Staff Augmentation and (3) Guided Solutions – a combination of Consulting + Staff Augmentation. A typical engagement could include one or more of the firm’s core services to help launch a new product or service, designing or redesigning a compliance program or process, along with any staff augmentation that is needed to fill short-term or long-term gaps.

To find out more about Guideline visit

Mark Westmoreland has led cross-functional teams of compliance and risk professionals across a wide range of projects in his most recent role as head of a regulatory consulting practice serving bank and Fintech clients. He previously served as in-house counsel at two Fintech startups as well as two large banks: Capital One and JPMorgan Chase. He has been a strategic advisor to numerous top 20 and regional banks as well as Fintech companies on the topics of regulatory strategy, compliance program design and transformation, product design as well as consent order remediations.

Et Halstead is a legal and compliance staffing executive who founded the US offices of JCW in 2012 and has overseen the development of the group throughout the US. He serves as the Chief Commercial Officer to the JCW Group, Co-founding Guideline in 2020.

Et has spent the majority of his career helping financial services clients throughout the banking, fintech and consulting spaces, both in the US and the UK, to build out their regulatory teams through permanent recruitment and staff augmentation services. His network covers the entire gamut of regulation and risk from junior levels to the executive suite facilitating both large and small staff augmentation projects to assist and solve regulatory issues.

For more information contact Mark Westmoreland on or call 804-334-3269

Fast. Scalable. Flexible.

Our strategic expertise is paired with a world-class staff augmentation capability that can scale up quickly using our vast network of compliance practitioners, ex-examiners, and industry professionals who have all previously operated in roles at banks, Fintech companies, and regulatory agencies.

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