About us

We’re a consulting firm with a difference. Whether you need a few hours of strategic advice or staff
for a large headcount project, we have the network and expertise to deliver.

Our goal is to ensure every company facing regulatory scrutiny has access to the expertise
and staffing they need. We can help whether you are preparing for an exam, handling
an MRA or working to resolve a consent order.

Leadership team

Mark-Westmoreland

Mark Westmoreland

Co-founder and Managing Director

Mark Westmoreland is a legal and compliance executive with experience at some of the world’s premier financial services companies, including Fintech companies and Top 20 banks.

Mark was most recently the head of a regulatory consulting practice serving bank and fintech clients. During his time as a consultant, Mark led large consulting projects for several Top 10 banks, including long-term consent order remediation projects and projects under attorney-client privilege.

Mark previously served as in-house counsel at two fintech startups as well as two of the largest banks in the world: Capital One and JPMorgan Chase. Mark developed expertise in credit cards, student loans, and installment loans products and subject-matter expertise in the Fair Credit Reporting Act and fair lending, especially in the area of data use and governance.

Mark has led cross-functional teams of compliance and risk professionals across a wide range of projects including:

  • Advised compliance departments of top credit card issuers on CMS program enhancements, regulatory strategy, and led multiple, large-scale remediation projects
  • Long-term advisor to executives of top card issuers and regional banks
  • Advised banks on UDAAP compliance, training, and program builds
  • Designed and led marketing reviews at various fintech companies and top card issuers
  • Led fair lending reviews and adverse action remediations for large banks and Fintech clients
  • Advised dozens of Finech clients on creating bank-ready compliance programs
  • Conducted due diligence reviews on fintech targets for venture capital clients
  • Designed and led several complaint management program overhauls
  • Advised banks and Fintech clients on exam preparation and response
  • Redesigned a global compliance training program for a large bank and led the implementation

Thought leadership

Mark is also a frequent host of roundtables and forums for risk and compliance executives. He’s also been a frequent speaker at the American Bankers Association Regulatory Compliance Conference and several compliance webinars. He also authored numerous articles over the years on CMS design, vendor and complaint management programs, as well as how to handle FCRA and data use issues.

Mark received his JD from the University of Virginia School of Law.

Et-Halstead

Et Halstead

Co-founder and Managing Director

Et Halstead is a legal and compliance staffing executive who founded the US offices of JCW resourcing in 2012 and has overseen the development of the group throughout the US. He serves as the Chief Commercial Officer to the JCW Group, Co-founding Guideline in 2020

Et has spent the majority of his career helping financial services clients throughout the banking, fintech and consulting spaces, both in the US and the UK, to build out their regulatory teams through permanent recruitment and staff augmentation services. His network covers the entire gambit of regulation and risk from junior levels to the executive suite facilitating both large and small staff augmentation projects to assist and solve the following issues:

  • Regulatory response for OCC, Fed Reserve, FDIC and CFPB enforcement actions
  • Creation of training programs to assist in large scale regulatory change initiatives
  • Advisory work for alphabet soup related regulatory initiatives
  • Fair lending reviews, recommendations and changes
  • AML look back projects for international banking entities involving 35+ consultants
  • Creation and implementation of a regulatory framework to successfully launch a new card product at a major retail bank
  • Implementing regulatory software, products and technologies for major banking clients.
  • Short term, high volume complaint file review projects
  • Executive suite regulatory advisory through the placement of retained CCO network

Business leadership

Over the last 8 years Et has developed the JCW group to win a number of awards including the SIA’s fastest growing Staffing Firm in America 2020, three time receiver of a spot on the Inc 5000 list, a winner of Crains best companies to work for and holds a gold award for investors in people.

Fast. Scalable. Flexible.

Our strategic expertise is paired with a world-class staff augmentation capability that can scale up quickly using our vast network of compliance practitioners, ex-examiners, and industry professionals who have all previously operated in roles at banks, Fintech companies, and regulatory agencies.

White_Fast Delivery

Fast

White_Scalable

Scalable

White_Flexible

Flexible

AboutUs-Small

About Guideline

We’re a consulting firm with a difference. Whether you need a few hours of strategic advice or staff for a large headcount project, we have the network and expertise to deliver.

Our goal is to ensure every company facing regulatory scrutiny has access to the expertise and staffing they need. Guideline can help whether you are preparing for an exam, handling an MRA or working to resolve a consent order.

Take the next steps

We have experts at all levels of experience available now to advise or staff your project.